Money Matters - Simplified

Maruti Alto 800 gets 6,500 in pre-booking launch

The Alto 800 has a more contemporary exterior design with higher mounted headlights, a chrome strip running across its front grille while sculpted bumpers enhance its appearance.

Not much is known about the price, the looks or how it drives, yet Maruti’s latest offering, the new Alto 800 has created a tremendous buzz!!

The Alto 800, Maruti's new version of its existing base model is debuting on 16th of this month but has already notched more than 6500 pre-launch bookings.

India’s largest automaker is now optimistic of bagging 10,000 orders by tomorrow.

“The response is pretty good given the current market conditions. With the ‘shradh’ period ending on Sunday, the numbers will pick up”, said a senior executive at Maruti Suzuki India Limited (MSIL).

Sales dip in petrol variants
Alto, an all time hit on Indian roads for eight straight years now, has witnessed a dip in sales in recent times.

As a result of rising fuel prices, high interest rates and overall economic slowdown the average monthly sales of the vehicle have dropped to around 18,000 units between April and September this financial year from over 25,600 units sold every month in 2011-12.

More and more customers are opting for diesel variants despite an initial premium of Rs 1-1.5 lakh payable on them.

Statistics reveal that sales growth of diesel vehicles has surged by 54 percent to account for 57 percent share in the utility vehicle segment between April and September while those of petrol models have declined by a fifth in the same period.

Manohar Bhat, vice-president (marketing), MSIL said, “Sales of Alto have been impacted due to the increasing preference for diesel cars. I am sure after the launch of the new model sales would not only go back to the original levels but we will also gain incremental volumes.”

Maruti Suzuki Alto 800
The new-look Alto is likely to give tough competition to the Hyundai Eon, Tata Nano and the Chevrolet Spark which is also getting a face-lift soon.

It delivers a mileage of 22.7 kmpl, which is 15 percent higher than the outgoing model. The new Alto comes with a number of changes, it is now taller and sportier.

The revamped version has a more contemporary exterior design, with higher mounted headlights, a chrome strip running across its front grille and the sculpted bumpers enhance its appearance. The interiors have been renovated with dual tone upholstery.

Airbags have been added to the Alto 800 as a safety measure. The scooped-out front seats give 15 mm more leg space and the tall design offers 15 mm more headroom. Maruti may also offer the CNG option in the new Alto 800.

There is no official news about the price but is likely to be priced from Rs 2.5 lakh for base model to 3.4 lakhs for the top of the line petrol. The CNG version will be Rs 50,000 more expensive.