The barrage of announcement of new product launches notwithstanding, Microsoft seems to be desperate to regain the ground it lost first to Apple and subsequently to Google.
Interesting tidbits about Microsoft
1.Microsoft was the biggest tech company at one time.
2.The almost parallel rise of Google and Apple displaced it from the top and it got relegated to the third place.
3.The company is banking on a wave of Windows 8 based devices, smartphones as well as tablets, to boost its presence in the mobile market.
4.Microsoft has cemented its position in the gaming console market with its immensely popular Xbox console.
5.Perhaps the world can never have enough of Microsoft!!
The erstwhile tech world leader has apparently shifted its business model from delivering state-of-the-art software products to devices and services.
Microsoft CEO Steve Balmer had once (in)famously chanted "developers, developers, developers," apparently underlining the company’s focus on software development. Perhaps the tech world is waiting for him to chant "devices, devices, devices," signaling the compnay’s shift towards gadgets.
A letter that he shot to shareholders reads, “Last year in this letter I said that over time, the full value of our software will be seen and felt in how people use devices and services at work and in their personal lives.
“This is a significant shift, both in what we do and how we see ourselves -- as a devices and services company. It impacts how we run the company, how we develop new experiences, and how we take products to market for both consumers and businesses. The work we have accomplished in the past year and the roadmap in front of us brings this to life.”
The company is banking heavily on a number of new products including Windows 8, Xbox Music and more that are slated for release on October 26. If successful, the move will pitch it in direct competition with the likes of Google and Apple, both of which dabbled in hardware business and emerged winners.
Upcoming Windows 8 updates
The company has already announced significant updates for its flagship operating system Windows 8, which is going to power many smartphones, tablets and PCs.
The wave of gadgets waiting to be unleashed will open up a new battlefront in the already crowded smartphone markets dominated by the likes of Apple iOs and Google Android.