Harley Davidson is on a celebratory mode as they advance towards their 110th anniversary. They produce heavyweight custom, cruiser and touring motorcycles and offer a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise.
Harley Davidson on social media
Though only a select group of adventurers are selected for this 110th anniversary experience, biking enthusiasts and Harley fans will be able to follow the travels and adventures through a special 110th anniversary site www.h-d.com/110 which has been specially opened for this purpose.
This site will be live throughout the adventure and through 2013 with continuous updates from the company about its various events and functions which will be held to mark this special anniversary.
"Harley-Davidson's 110th Anniversary year is about celebrating the experiences of riding and inviting all to join in on the good times, in ways and places our founders couldn't have imagined," said Mark-Hans Richer, Harley-Davidson Chief Marketing Officer.
Beginning with Harley Davidson's 90th anniversary in 1993, Harley Davidson has had celebratory rides to Milwaukee called the "Ride Home". This new tradition has continued every 5 years, and is referred to unofficially as "Harleyfest," in line with Milwaukee's other festivals.
Two groups of Harley Davidson riders will set off to explore opposite corners of the globe, tracing routes across the American West and the Tibetan Plateau of China.
These adventures kick off a year-long celebration of Harley Davidson's 110th Anniversary, and for the first time the iconic American brand is inviting everyone to ride along through social media.
One group of riders will include GoPro sponsored athletes who will traverse through Badlands of South Dakota and will experience a Sturgis Motorcycle Rally for their first time.
The second group headed by Richer and Dave Foley – Harley Davidson Asia Pacific Manager who will take the group through the Tibetan Plateau and across China. Both sets of participants will give details of their adventures through social media. They'll begin their adventure in Xining, China, a 2,100-year-old city of history that is home to more than two million people and is 2,000 feet higher than Denver.
Harley-Davidson's official 110th Anniversary events begin at the Harley-Davidson Museum's Bike Night in Milwaukee on Aug. 30, 2012 and continues at European Bike Week in Faaker See, Austria, Sept. 4-9, 2012. The official Harley-Davidson Anniversary Celebrations will be held in Rome, June 13-16, 2013, and in Milwaukee, Aug. 29-Sept. 1, 2013. More information and additional details will be announced on Aug. 20, 2012.