Nissan Motor Co announced that it will manufacture the Sentra small car at its Canton, Mississippi plant.
Earlier this year, Nissan had announced that the Frontier pickups and Xterra sport-utility vehicles would also be manufactured at the Mississippi plant.
Augmentation of production capacity
The production of Sentra at the Mississippi plant will warrant hiring of more than a thousand workers by the Japanese carmaker. It will also increase the annual production capacity at the plant to 450,000 vehicles.
At present the Mississippi plant has one assembly line each for trucks, the Altima sedan and the NV van. The future investment is likely to cost $20 million.
“Nissan's trust in Mississippi's workforce is evident, and I am proud that this company is creating 1,000 additional jobs for hard-working Mississippians,” said jubilant Republican Bryant.
The latest move is a step forward in achieving the company’s objective of manufacturing 85 percent of the automobiles to be sold in North and South America in that region in the next three years.
“When we launch the next-generation Sentra, we expect to see higher demand, more competitiveness with that product,” Bill Krueger, Nissan’s vice chairman of the Americas was quoted as saying in Bloomberg.
“We’re really preparing now for that increase in Sentra demand,” said Krueger.
Counter the stronger yen
The move will not only enable the behemoth expand its production prowess in North America but also counter a strong yen. Due to the strong yen, the automobiles manufactured in the home market and exported to the United States are rendered more expensive.
“We continue to show the U.S. that manufacturing exists in Mississippi and is strong here in Canton. We can be very proud of our ability to compete in an industry where every day we fight for sales,” said Krueger.
At present, Nissan commands 8 percent market share in the United States.