Gaming behemoth Zynga Inc. is looking at more platforms for expansion. The San Francisco based company has hitherto been hugely dependent on Facebook, the world’s largest networking site.
Facebook has been Zynga’s first platform which has been instrumental in providing the initial impetus to the games. In fact, Zynga makes more than 90 percent of its revenue through Facebook which boasts of over 900 million users.
Apple and Google are options
Maybe it is the realization that one should never keep all the eggs in one basket that is driving Zynga to look at alternative growth options.
Mark Pincus, the chief executive officer of Zynga said at the D: All Things Digital conference near Los Angeles, “There's nothing stopping us from putting games in all kinds of places, as we find opportunities. We've never thought in terms of attachment or detachment from Facebook.”
In fact the company has tried to diversify by providing games through its own online platform as well as via mobile phone applications. Additionally, Apple and Google are the other viable alternatives that the company is eyeing.
“We're just seeing Android and iOS having the potential to be there,” Pincus said.
The way forward
Regarding the future of the gaming industry, Pincus said that he expects mobile gaming to grow. He however felt that web-based gaming will continue to play a pivotal role in the growth of the industry since most of the gaming still happens on desktops and laptops.
He opined that within the online arena, Facebook will remain important for Zynga given the former’s social stack and app stack.
Reach, retention, and revenues were the principles on which Zynga was built, averred Pincus. In fact, the focus in the early days of Zynga’s life was only on reach and retention, confirmed the CEO. He said that although Zynga has made some acquisitions, the company does not want to grow through the inorganic route.
Going forward, Zynga intends to be best operator of mobile social games and wants to deliver such games in a top-notch network.