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Apple’s CEO expresses ‘intense interest’ in TV technology

Speaking at the 'All Things Digital Conference' in California, Tim Cook said that TV is an area of “intense interest” for Apple, suggesting that the iconic company could well be developing the iTV.

It’s the same thing about Apple Inc. The hype, the mystic, the curiosity about the iconic company’s new products is palpable.

The focus is on the AllthingsD's D10 conference at the California coastal resort town of Rancho Palos Verdes and Apple has hogged the limelight again.

The expectations are soaring and consumers and competitors alike are keenly watching every move that the world's biggest technology company makes.

iTV on the Anvil?

This time around, speculations are rife that the maker of the iPad and the iPhone is on the verge of introducing a world-shattering iTV.

Apple Chief Executive Tim Cook only increased the excitement when he said, “The juices are flowing, we have some incredible things coming out.”

He mentioned that the technology for televisions was of “intense interest” for the company. He added, “We're going to keep pulling this string and see where it takes us.”

The CEO however stopped short of divulging the details of new products that would be rolled out. In fact, he categorically mentioned that Apple is planning to increase product secrecy.

Cook revealed that Apple is working on the voice assistant app Siri, a part of iPhone 4S.

“There is more that it (Siri) can do and we have a lot of people working on this, and I think, you will be really pleased with some of the things that you will see in the coming months, we have some cool ideas about what Siri can do,” averred Cook.

Keen on Domestic Production
The CEO expressed his intentions to double down on production and assembly of Apple products in the United States.

The world’s most valuable company has, time and again, been criticized for outsourcing manufacturing to low-cost Asian countries. This outsourcing has often been cited as a contributor to the decline of the US manufacturing sector.

“There are things that can be done in the US, not just for the US market but that can be exported for the world. On the assembly piece, could that be done in the US? I hope so, again, one day,” noted Cook.