Money Matters - Simplified

Apple plans to open mini stores inside Target -- report

Apple has 359 retail locations worldwide which include 245 in the United States.

In a bid to expand its retail reach, the Cupertino, Apple is set to launch mini stores in select Target locations across the country, technology blog AppleInsider reported Friday.

According to an insider source, the company is going to test a store-within-a-store concept in regions which cannot support a full-fledged Apple store on their own.

The plan is to initially invade just 25 of Target’s 1,752 stores and then expand to additional locations, if the venture is successful.

However, which areas will get these rumored mini store is yet unknown.

Though iOS devices are already available at Target stores, the ‘store-within-a-store’ arrangement could see the full line of Apple products, including MacBooks and monitors.

Target partnership
The move will strengthen Apple’s relationship with Target, the second-largest discount retailer in the country.

The partnership between the tech giant and Target started in 2002, when the retailer started selling the popular iPod.

Tim Cook, then Apple's executive vice president of Worldwide Sales and Operations, had said in a statement, "We’re thrilled that Target will significantly expand the availability of Apple’s award-winning iPod to even more customers. Apple has placed an operable iPod on display in each of Target’s 1,148 stores, so every Target customer can use and listen to an iPod before they buy.”

Target also began retailing the iPad in October 2010 and a month later announced that it would begin retailing Apple's iPhone 3GS and iPhone 4 in about 850 locations.

Though iOS devices are already available at Target stores, the ‘store-within-a-store’ arrangement could see the full line of Apple products, including MacBooks and monitors.

Retail partners
Apple has 359 retail locations worldwide which include 245 in the United States. The latest was opened in New York City's Grand Central Terminal.

The company currently only has mini stores known as 'Apple Shops' in 600 Best Buy retail locations.

Apple previously had retail partnerships with Sears, Circuit City, Computer City and Office Max.