Money Matters - Simplified

Pre-orders pour in for Amazon’s Kindle Fire tablet

The 50,000 Kindle Fire per-orders per day is not bad when compared with the sale of iPad 2 in the first month.

Data leaked by some Amazon insider reveals that the company has received more than 250,000 pre-orders for its Kindle Fire tablet.

The figure is impressive especially when we see the fate of other rivals of the iconic Apple iPad.

Brisk sales
Amazon does not share its sales figure usually but this time someone working with Amazon leaked screen shorts of the company’s Availability Lookup and SKU Aggregator System.

These are used for tracking company's stock and are only for internal use.

The data leaked shows that the company got 250,000 orders within five days of the launch of its Kindle Fire tablet.

This means that on an average the company is getting around 50,000 orders in a single day and if orders keep pouring in at this speed, Amazon will need at least 2.5 million tablets by Nov. 15s are, the day when it launches Kindle Fire.

The sale of Kindle Fire is expected to rise as the end of the year shopping period approaches and the company boosts its advertising effort.

Comparison with iPad
When Apple launched iPad, it managed to sell only 1 million units in the first month. But then the situation was different at that time and a lot of consumers were not aware of the device.

When iPad 2 was launched, Apple sold 2.6 million units in first month.

Now Amazon is entering the market at a time when consumers are aware of the features of a tablet and a lot of them are considering buying one.

The 50,000 Kindle Fire per-orders per day is not bad when compared with the sale of iPad 2 in the first month.

The sales figures become more impressive when we compare these with that of the Motorola Xoom which, rumors claim, managed to sell only 100,000 units in first month and a half.

The fate of BlackBerry PlayBook was not better, as it could sell only 500,000 units in the first quarter of its launch. Incidentally, the Kindle Fire is modeled after the BlackBerry PlayBook.

Amazon has been quiet aggressive with the pricing of its tablet which has a price tag of $199.

The sale of Kindle Fire is expected to rise as the end of the year shopping period approaches and the company boosts its advertising effort.