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Google's new feature Recipe View makes search tastier

The new feature which has already been made available to users in the United States and Japan, is expected to become available in additional countries shortly.

In a recent development, Google Inc. revealed its delicious new addition to its search engine that would now assist users to do something more than just searching for information. It would help users find information on dishes, including ingredients, recipe and such other information based on relevant search filters.

The search giant recently unveiled its all new taste bud-pleasing addition to its search engine.

The addition, aimed at helping cooks and wannabe chefs, would display recipes based on a search query using the name of a dish, ingredient or even occasion with which the dish is popularly associated: for example Cinco de Mayo.

Furthermore, users would also have the option of finding information based on the cooking time, or even calories.

The results so displayed would have star ratings and user reviews, reflecting those that have been hits.

New addition aimed at enriching search experience
The new feature which was introduced at the Searchology conference in 2009, has been developed by Google’s engineers using rich snippets data.

Before introduction of Recipe View, Microsoft’s Bing had last month introduced its own feature, which appears identical to the one introduced by Google.

Google’s product manager, Kavi Goel, said, “Recipe View is part of our ongoing efforts to enrich the search experience using structured data, and this release is an exciting technical milestone for our team since its first time we have built a brand new set of search tools based off of rich snippets data.”

Additionally commenting on the new technology, Goel said that recipe publishers would have the option to markup their webpages. As a result, they would show up with the improved presentation both in Google’s regular search results as well as in Recipe View.

Comparison with Microsoft’s Bing
Before introduction of Recipe View, Microsoft’s Bing had last month introduced its own feature, which appears identical to the one introduced by Google.

Successive introduction of identical features by the world’s two most influential technology giants has catalyzed discussion among users, who have been comparing and contrasting features of both on the basis of their experience separately with both engines.

While Bing provides detailed information based on search filters such as cuisine nationality, cooking method, occasion, recipe’s source site and convenience, Recipe View offers fewer such search filters.

However, it is more precise than the former, displaying exact calorie amounts, precise cooking times and listing all ingredients rather than listing just the chief ingredients.

However, both Recipe View and Bing are similar in user ratings and calorie display.

The new feature which has already been made available to users in the United States and Japan, is expected to become available in additional countries shortly.