Is the world ready for Microsoft TV? Reports this week claim that Microsoft (Nasdaq: MSFT) is working on a digital television initiative, perhaps culminating in the dream option of cherry-picking cable channels that are delivered digitally.
Right off the bat, it's easy to assume that this will never work.Apple (Nasdaq: AAPL) and Google aren't setting the world on fire with their recent TV introductions. How can Mr. Softy stand a chance?
Microsoft often follows Apple and Google, and not necessarily well. It's making a push for Google in search. It has tried to make its Zune relevant in an iPod world. It has also taken both on in mobile platforms.
Microsoft TV would be a challenge, even if it builds it on the back of the already thriving Xbox Live community. Cable networks are unlikely to go the piecemeal route, since audiences and revenue will dwindle. More importantly, Microsoft has come up short in areas where Apple and Google have succeeded, so why should it succeed in a digital niche where Apple and Google are struggling?
You can't fault the tech giant for trying, but don't wait up for Microsoft TV.
Briefly in the news
And now let's take a quick look at some of the other stories that shaped our week.
Until next week, I remain,
Rick Munarriz