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Microsoft, Sony's motion control systems to hot up competition in video game market

Microsoft's project Natal boast of offering users a controller-free gaming and entertainment experience.

The video game war is all set to get hotter than ever. With the 2010 Electronic Entertainment Expo kicking off coming week in Los Angeles, the video games giants will be unveiling their latest creations.

Microsoft will be taking the wraps off its much anticipated Project Natal.

While Sony has already introduced its motion controller device 'PlayStation Move' at the Developers Conference 2010 event held in March, the Japan based tech giant will be focusing on release data, pricing and availability, the games associated with its upcoming motion control system.

The new motion control systems will surely set the ground for a major motion control battle this year.

Refurbishing product lineup
The move by Microsoft and Sony, to revamp their product lineup, is aimed at revving up their share in the video game market.

Microsoft's project Natal boasts of offering users a controller-free gaming and entertainment experience. Game console publishers like Activision Blizzard, Konami, Electronic Arts, Namco Bandai, Capcom, Disney Interactive etc have already pledged support to company for its latest creation.

On the other hand, Sony believes that its upcoming PlayStation Move, which uses advanced motion sensors and the PlayStation Eye Camera to capture every movement, is better than Nintendo's Wii, and will offer gamers “most immersive gaming experience possible.”

Awareness level
Though the two major players, Sony, and Microsoft are hoping to blunt the momentum of Nintendo and its Wii and capture a large chunk of the market share, the awareness of the upcoming products does not seem to be very high, according to the latest survey report.

Nintendo has so far maintained it commanding lead in the video game market, despite tough competition from Sony and Microsoft.

Though the upcoming motion control systems do not enjoy much popularity, and recognition, many, of those who are aware of the gadgets, have shown interest in purchasing the consoles.

In a survey carried out by Nelson Research Company on 2,400 active gamers in the last two weeks, only 23 percent gamers were aware of Sony's Move. Further, just 21 percent gamers knew about Microsoft's upcoming release, Natal.

Among the gamers who own, and play games on the requisite consoles, 42 percent of PlayStation 3 were aware of Move, and 39 percent Xbox 360 gamers knew about Natal.

Microsoft, Sony fans awaiting launch
Though the upcoming motion control systems do not enjoy much popularity, and recognition, many, of those who are aware of the gadgets, have shown interest in purchasing the consoles.

Forty two percent Xbox 360 gamers, and 41 percent PlayStation 3 users said they were eagerly waiting to lay their hands on the Natal, and Move respectively.

For instance an Xbox 360 fan commented on gamespot.com's forum, “Project NATAL is going to succeed.

“I mean I can already see a Fitness game, Soccer game, Baseball game, and Racing games being played with Natal. And don't forget, this thing is much more advanced than the EyeToy back in the day and more advanced than both the LIVE Vision & PS Eye camera's as well.”

Another gaming enthusiast named BLAS1AN added on the same forum, “I like the idea of Natal. voice command and interaction with netflix and games using your hands is an advancement in technology.”

Even PlayStation fans are looking forward to the launch of Move. A gamer named Nidanorm319 stated on PlayStation blog, that he/she is interested in the new gadget and is hoping to see games that “cater to the “hardcore gamer” crowd."