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AHA, Nintendo team up to promote health, fitness

As a part of the deal Nintendo products such as the Wii Fit Plus, Wii Sports Resort and the original Wii console soon will be sporting AHA’s logo to let people know that the organization considers Wii consoles good way to get some exercise.

The American Heart Association (AHA) and Nintendo Co. stunned everyone with their announcement that they are teaming up to promote exercise and to show how video games can contribute in achieving healthy lifestyle.

"The two organizations come from different worlds but share the common goal of helping consumers discover how active-play video games contribute to healthy living," said the president of the American Heart Association, Clyde Yancy.

He went on to add that this step has been taken after finding out that 70 percent of Americans do not bother engaging in any kind of physical activity, which is necessary to stay fit.

"We can keep beating the drum on traditional exercise and make small changes to the obesity epidemic, or we can try something that is really provocative and new," added Yancy.

As a part of the deal Nintendo products such as the Wii Fit Plus, Wii Sports Resort and the original Wii console soon will be sporting AHA’s logo to let people know that the organization considers Wii consoles good way to get some exercise.

AHA took this decision to promote healthy lifestyle
According to AHA, they went ahead with this partnership after coming to the conclusion that children these days spend too much time either in front of television or playing video games.

In 2009 the Institute for Medical and Public Health carried out a poll and found that Americans spend close to eight hours a day doing some or other sitting job.

"The two organizations come from different worlds but share the common goal of helping consumers discover how active-play video games contribute to healthy living," said the president of the American Heart Association, Clyde Yancy.

Yancy said that by endorsing Nintendo’s Wii products the organization is “looking for ways to change this." He believes that the deal will encourage people to "Get Informed, Get Empowered, Get Active."

He went on to add that Nintendo’s line of Wii products not just encourages players to exercise but at the same time gives them sense of engaging in a fun activity.

Experts divided over AHA’s stand on consoles
Nintendo and AHA might be happy with their new partnership but market experts are divided on the issue. One group of experts is supporting AHA’s decision while other is busy ridiculing the deal.

Fabio Comana, an exercise physiologist at the American Council on Exercise, a nonprofit group based in San Diego, said, "If these devices get people moving and start to build their physical competency, it's pointing them in the right direction. It's a start and we will take it."

However, other set of experts have ridiculed AHA’s decision stating that no study has ever related Wii with improving health.

As per Dr. David Rothman, PhD, Columbia University, "These are commercial transactions. These have nothing to do with scientific research. They have nothing to do with the ultimate health benefits of a product."