USPTO rejects Google's Nexus One trademark application

The USPTO refused trademark to Google to avoid confusion since the word Nexus is already trademarked by a wireline telecommunications service provider Integra Telecom.

"Registration of the applied-for mark is refused because of a likelihood of confusion with the mark in U.S. Registration No. 3554195," according to an official report last week.

The agency can refuse to issue trademark after considering factors like similarity in the words, goods or services etc.

However, the USPTO denial is not final and Google can still re-apply for the trademark but will have to support its application with arguments and evidences to convince officials to rule in its favor.

Google spokesperson stayed unavailable to comment on the whole issue.

Integra’s vice president of corporate communications, John Nee, said in a statement over the issue of trademark, "Google hasn't contacted us since the PTO issued its objection but we hope we can work together to achieve our respective business goals."

Nexus One arriving on Sprint network soon
To make Nexus One even more popular Google on Tuesday announced that the device will be available on AT&T’s 3G network in the U.S. and Rogers Wireless network in Canada.

On Wednesday Sprint announced that it will soon be making Google’s Nexus One available on its network too.

Sprint’s vice president of product development, Fared Adib, said in a statement,"Sprint customers already have the option of two amazing Android devices with Samsung Moment and HTC Hero. It is a natural fit for us to add Nexus One to the list of choices available for Sprint customers who want the best value in wireless with the best in Android."

"Nexus One is a powerful device that belongs on a powerful network. This is another step in our continued partnership of innovation with Google," added Adib.

However, Sprint did not disclose the date of availability and pricing of the device or whether any contract-based discount will be offered by the company on its purchase.

Currently, customers can purchase Nexus One for retail price of $529 without contract or for $179 with T-Mobile’s two-year service contract.

Google all charged up to fight Apple
Both Google and Apple are trying their level best to establish themselves as the ultimate ruler of smartphone market.

In its bid to outshine Apple, Google is trying to offer Nexus One on as many carriers as possible to broaden its reach.

Analysts too believe that Google’s new strategy of providing more wireless carrier choices to users could improve Nexus One’s chances of surviving in the smartphone market.