1-Star Stocks Poised to Plunge: priceline.com?

Based on the aggregated intelligence of 160,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, online travel company priceline.com (Nasdaq: PCLN) has received the dreaded one-star ranking.

 

With that in mind, let's take a closer look at priceline's business and see what CAPS investors are saying about the stock right now.

priceline.com facts

Headquarters (Founded)

Norwalk, Conn. (1997)

Market Cap

$11.0 billion

Industry

Internet retail

Trailing-12-Month Revenue

$2.3 billion

Management

CEO Jeffery Boyd (since 2002)
CFO Daniel Finnegan (since 2009)

Trailing-12-Month Return on Assets

18.7%

Price-to-Cash Flow (PCLN and S&P 500)

23.5 and 7.1

1-Year Return

201%

Competitors

Expedia (Nasdaq: EXPE)
Google (Nasdaq: GOOG)
Yahoo! (Nasdaq: YHOO)

Strategic Partners

Marriott International (NYSE: MAR)
AT&T (NYSE: T)
Verizon (NYSE: VZ)

Sources: Capital IQ (a division of Standard & Poor's) and Motley Fool CAPS.

On CAPS, 30% of the 943 members who have rated priceline.com believe the stock will underperform the S&P 500 going forward. These bears include SpiffGriff and davbeirney.

Two weeks ago, SpiffGriff thought that the stock's recent surge seemed particularly unsustainable: "[priceline] has seen such a quick run up in the last 6 months that I think it has peaked (for now) in the $230-$240 range. As a result, I expect their shares to drop about 5-7% from speculation of a market correction in the near future and/or profit taking."

In an earlier pitch, davbeirney also warned Fools about paying the price for priceline:

I can't lie. I was impressed by the earnings power that this company has. Even though there was a significant increase in bookings, I would not want to buy into a stock that has had a huge run already. Not to mention the hotel and booking industry as a whole. People are losing jobs, and consumers are spending less. How high can investors be willing to pay such a premium for this stock while they know this info is staring them right in the face.

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