Money Matters, Simplified.
"Avatar" DVDs scheduled to release on Earth Day, April 22
by Neha Gupta - March 17, 2010 - comments
The producers dismiss the suggestion that the sale of the home versions would be adversely affected by the movies being 2-D, providing no 3-D effects to the viewers.
Avatar fans can now enjoy the movie in the comfort of their living rooms. Twentieth Century Fox Home Entertainment has publicly announced that they are set to release the James Cameron hit “Avatar” on DVD as well as Blue-ray.
The DVDs have been priced at $29.98, whereas the Blue-rays would cost $39.99 each.
The release of the movie has been scheduled on April 22, which is also the Earth Day, due to the ecological themes in the movie.
Fox has also decided to launch a promotional campaign relating to the ecological harmony messages portrayed in the movie.
Jon Landau, the movie’s producer, and James Cameron would be attending a press conference in Hollywood in order to discuss the environmental tie-in plans.
A lean-and-mean approach
The home version would be available in 2-D versions instead of the original 3-D version, though a fully loaded version has been scheduled in November this year.
However, the makers have promised extreme clarity, color, and excellent image depth to the watchers.
Moreover, the home versions would be devoid of any extras like photo galleries or shoot videos, as available in other latest releases.
"Avatar" will hit stores on April 22, and instead of a disc loaded with extras, it will be just the opposite -- a lean-and-mean approach with only the movie and a relatively simple menu function, a move made to exploit every bit of disc space for the top-of-the-line audio and video presentation of the film,” said Jon Landau.
Makers pin high hopes on the movie
Fox hopes to create history with the movie’s release in DVDs and Blue-rays, expecting it to set a record as the fastest-selling flick.
"Purchase intent" among consumers is higher for "Avatar" than any previous title, reveals Cinema Score, which has been doing consumer research with the Blu-ray format since October 2008. Many of the surveyed fans said that they are awaiting the movie’s home version release to switch to the Blue-ray format.
Avatar would also be the first Blue-ray release from a major studio without a single trailer or any promotional activity.
The producers dismiss the suggestion that the sale of the home versions would be adversely affected by the movies being 2-D, providing no 3-D effects to the viewers.
"There are details that you can see on the Blu-ray that are just amazing," Landau said. "And the reason the movie has done so well isn't because of the 3-D, it's because of the story and the messages and the imagination. The way I view the Blu-ray is a chance for people to go back to Pandora."