LiLo sues E-Trade for mocking her persona in its 'Milkaholic' ad

The Mean Girls star filed a lawsuit Monday against E-Trade in Nassau County Supreme Court for portraying her as a “milkaholic” boyfriend stealer in its commercial that debuted during the Super Bowl this year.

"Mlkaholic" baby ad
The financial services company’s poplar talking baby ad, which aired during the Super Bowl on Feb. 7, features a baby boy apologizing to his girlfriend via video chat for not calling her the night before.

“That milkaholic Lindsay wasn’t over?” the jealous gal pal asks just before another baby girl pops onscreen asking, “Milk-a-whaaat?”

The commercial is part of a series of ads featuring smart-aleck toddlers who play the markets.

LiLo blasts E-Trade for mocking her persona
The 23-year-old actress is suing the financial company E-Trade for $100 million for using her name in its commercial, insisting that the boyfriend-stealing "milkaholic" baby in the ad was modeled after her.

According to Reuters’ report, a lawyer for Lohan filed the massive suit against E-Trade Financial Corp. in Nassau County, New York, state court on Monday claiming that the online brokerage’s recent TV ads featuring a ditzy, “milkaholic” baby girl named Lindsay is modeled after her and improperly invoked her "likeness, name, characterization and personality" without permission, violating her right of privacy.

Lohan is suing E-Trade for $100 million, alleging the boyfriend-stealing "milkaholic" baby in the company’s Super Bowl ad was modeled after her

Lawyer Stephanie Ovadia reportedly is seeking $50 million in compensatory damages and another $50 million of exemplary damages.

Suing for a breach of civil rights
Ovadia said LiLo has the same single-name recognition as Oprah or Madonna.

"Many celebrities are known by one name only, and E-Trade is using that knowledge to profit," Ovadia said.

"They used the name Lindsay," she said. "They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."

On behalf of the actress, Ovadia has demanded that the New York-based E-Trade stop running the ad and turn over all copies to her.

Ad producer responds
In response to LiLo’s lawsuit, a spokesperson for “milkaholic” commercial’s producer Grey Group claimed that the whole issue is nothing but just a misunderstanding.

The agency, he told the New York Post, “just used a popular baby name that happened to be the name of someone on the account team.”

LiLo’s alcoholic past
Lohan was ordered in 2007 to spend a day in jail, undergo an alcohol education program and spend three years on probation after admitting to drunk driving and cocaine possession, according to Reuters.

"It is clear to me that my life has become completely unmanageable because I am addicted to alcohol and drugs," she said in a statement at the time, Reuters reports.

The onetime child star in Disney movies has also spent time in numerous rehabilitation facilities to deal with her dependency issues.