Money Matters, Simplified.
Apple airs iPad's first commercial during Oscars
by Jaspreet Virk - March 8, 2010 - comments
The 30 second slot showed the 9.7-inch touchscreen tablet on someone’s lap and being used for a range of activities like surfing Internet, downloading e-books from the new iBook Store, accessing map application etc.
Apple is leaving no stone unturned to promote is forthcoming tablet computer iPad. Though the device is yet not out in the market, the company has already kick started a campaign.
Apple’s Chief Executive Officer Steve Jobs had earlier used the Grammy’s platform to advertise its upcoming device.
Now it chose the star-studded Oscars to publize iPad slate, which is scheduled for launch on April 3 across the nation.
About the iPad ad
While Jobs attended the 82 Annual Academy Awards at the Kodak Theatre, the company aired the first commercial of the device on ABC’s television network on Sunday night.
Apple kept the advertisement very simple. It did not hire a high profile celebrity to tout about the products features.
In fact, the 30 second slot showed the 9.7-inch touchscreen tablet on someone’s lap and being used for a range of activities like surfing Internet, downloading e-books from the new iBook Store, accessing map application etc.
The music ‘There Goes My Love’ by Danish band The Blue Van played in the background.
In case you missed the commercial, the ad can be viewed on YouTube.
Events used to promote products in past
The advertisement by Apple has definitely not come as a surprise as the company has even in the past used high profile events to advertise its products.
Apple had chosen Oscars to air the commercial of its iPhone in 2007.
Then in 1984, the company unveiled Macintosh personal computer during the third quarter of Super Bowl XVIII.
Ad appeals viewers
It is yet not clear, how the device will fare in the market once it is launched but the iPad commercial has surely appealed many viewers.
A viewer named scrumtrelescent7 commented on engadget.com, “Apple put out a great ad. It gets your attention. It makes the product looks sleek and really cool.”
Another viewer named MadonnasManOne posted his view on the same site as “I saw this and thought it was a great ad for the iPad. I'm excited to get my hands on one. I really want to try it out.”
“well I loved the commercial...and love that Apple paid some of those excess billions they have to get a primo commercial spot... I can't wait for the iPad...because it's going to be amazing...” stated a viewer named SCOTT on tuaw.com.