Our goal at Motley Fool Hidden Gems is to find the best small
companies to own for the next three to 35 years. It's a wonderful aim,
since historical data illustrates that small-cap stocks -- particularly
of the value variety -- have substantially outperformed the overall
market for the past 40 years.
To optimize our returns, we look to sell our mistakes quickly, hold
sound companies for an average of three years, and then, yes, maintain
our stakes in the very best of the lot for a quarter of a century or
The best time to sell shares of a truly superior small company is almost never. Selling Hewlett-Packard (NYSE: HPQ) or ExxonMobil (NYSE: XOM)
in the early days after doubling your money would have wound up costing
you dearly. Even considering recent market woes, both have greatly
rewarded shareholders as the years rolled by.
It's been more than six years, and our Hidden Gems
recommendations have easily topped the S&P 500, even through all of
the market turmoil. There's no question that we'll have down periods.
Recessions can be nasty for small-company stocks. But, over time, we
expect to continue to outperform the general market by buying and
holding onto the next wave of great American companies.
How do we find them? Think Wal-Mart
to find the future greats is to carefully study the major winners from
the past. Relatively few of the multidecade superstars are technology
companies. And while we don't avoid tech stocks at Hidden Gems, they are a minority of our selections. Instead, we favor sleepy and underfollowed companies with high-quality management.
For the ultimate example, think Wal-Mart.
In November 1980, Wal-Mart was trading at a split- and
dividend-adjusted $0.18 per share. That's right, 18 cents. But let's be
clear: The stock was selling at $50 per share then, so it was never a
penny stock. We think it's nearly impossible to become a penny stock
millionaire -- despite the mischievous title of this article. No, the
greatest stocks are those of real companies, with real earnings.
Because of stock splits, some investors think you'll find the next
Wally World while searching among 20-cent stocks. You won't.
So what has Wal-Mart done since 1980, a full decade after it went public?
With the stock trading near $50 as of this writing, it has returned
275 times in value in the past 29 years. A $5,000 investment back then
is worth more than $1.3 million today. That'll clean up a lot of
But what if we go all the way back to Wal-Mart's IPO, when it became
a public company in October 1970? The business was valued at a tiny
$21.5 million then. That means the stock is up roughly 100,000% since.
When the company went public, it raised $4.5 million in cash to pay
down debts. Wal-Mart was nothing back then. No one knew about it.
Hardly anyone followed it, while dozens flocked to established giants
such as Eastman Kodak (NYSE: EK) and Xerox (NYSE: XRX)
-- "safe bets" that have frustrated loyal shareholders for decades.
None of the big boys on Wall Street really cared about it. And that
plays right into Hidden Gems' sweet spot.
Reverse-engineering a superstar
it's time to pick out the qualities of what has been one of the
greatest 25-year investments in the history of our species. Here are
the traits of Wal-Mart in its early days, traits that we intentionally
look for in Hidden Gems:
Find the next one
We're not trying to reinvent the wheel here at Hidden Gems,
because we simply don't need to. There's something on the order of 100
years of researchable history of the U.S. stock markets, and tons of
data available on the past 25 years. The Internet makes much of the
research relatively quick and easy.
We also have numerous masters who have shared fully formed ideas on
how to earn extraordinary returns in small caps -- from Peter Lynch to
Charles Royce to Warren Buffett to Martin Whitman. By combining our
research capabilities with the outstanding principles these folks have
handed down, we can do a lot together to increase your wealth over the
This is the aim of our Hidden Gems community every day,
with thousands of members working together and examining the more than
7,000 public companies capitalized at less than $500 million. We see
the incredible long-term outperformance in the charts for Altria (NYSE: MO) and Johnson & Johnson (NYSE: JNJ),
and we study their history. We have no doubt that we'll find some of
the market's major winners for the next three to 35 years. Panning for
tomorrow's winners is our full-time work and mission statement.
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