Money Matters - Simplified

Bing experiences its first dip in search market

One of Bing's different wall papers that have received immense critical acclaim

Bristol, UK, October 3 -- Microsoft's search engine Bing for the first time has seen a decline in its market share since the time it was unveiled in June.

Microsoft's search engine Bing that got released in June this year had been witnessing a growing market trend, but last month was an anomaly as Binge's numbers registered a dip.

It was reported this week by Web Metrics Firm Net Application that Binge's share in the global market of search engines dipped from 3.52 in August to 3.39 in September. A surprising finding was that the leading search engine Google also had a reduction in market share, as they went from 83.33 to 81.13 percent this month.

Even though Yahoo! Maintained their position as the second most used search engine world wide, they also faced a similar dip in market share from 7.28 to 6.84.

An insignificant slip for Bing
Bing has been Microsoft's answer to Google's search engine, and even though it is very far away from reaching its competitor's status, Bing has been critically acclaimed by many. The two companies have now been at loggerheads for years.

"This is a pretty small slip for Bing, percentage-wise, and it's only from one measurement source," said Dan Olds, an analyst for The Gabriel Consulting Group. "The true tale will be told when the other folks who measure market share weigh in.

“Also, this isn't really a surprise. While I'm sure that Microsoft would love to see Bing steadily gain on Google, that just isn't in the cards. This is going to be a big battle that will be fought over the long term."

Bing's fall was in no way significant, but it was their first nevertheless. This is relevant because only few weeks ago it had been revealed by comScore Inc. that Bing was doing well and had seen an increase in its share in the market from 4.5 in July to 9.3 in August. This had got heads turning from Google's side.

Other than that, Nielson Co. also mentioned that Bing's market share had seen an increment of 22.1 percent between the months of July and August. The September figures of both these companies are not out yet to make a definite decision about Bing's current status in the market.

Microsoft v/s Google
According to Olds, the much talked about market battle between Google and Microsoft has made sure that these small fluctuations will keep on occurring, and Bing's score on Nielson and comScore might show a decline too.

He said, "It's hard to underestimate just how entrenched Google is as the default Internet search engine. It's not just top of mind for the vast majority of users, it's also built into many of the automated searches that are embedded into other Web sites. This is a big mountain for Bing to climb.

“We'll see a lot of back and forth in terms of market share, but I do think that Microsoft is now fully committed to the battle and they have the resources and brainpower to make significant inroads."