New York, September 28 -- Apple’s (NASDAQ:AAPL) rumored plans to release low-cost polycarbonate MacBook laptop is a dream come true for customers who cannot afford the costly MacBook.
Formal announcements related to these new models are expected to be made by the middle of October. If this is true then it will be a milestone in Apple’s MacBook history as price markdown is not common with Apple’s MacBook products.
The new product lines were finalized during September. They are currently under production. These models may be thinner than their older counterparts, thanks to the advanced technology used in the battery.
The new products are rumored to support Blu-ray, a standard for optical discs that use blue violet laser to expand data storage capability without increasing the size of the disc.
The current price of MacBooks and past revisions
The current price of a MacBook ranges from $1000 to even $1500, depending upon the features. If the low-cost versions are a reality, it is sure to capture a big market.
The new MacBook models are said to feature along with iMacs. iMacs are currently priced around $1200 and better models can even cost $2200. It is still unknown how far Apple would go down with its prices. Revised prices are expected for iMacs as well.
During June this year, surprisingly, Apple’s pricing on 15 inch MacBook Pro products were reduced by $300. This is indeed notable since Apple’s products are normally priced in accordance with the quality of the hardware. At the same time, customers never get disappointed with the functionality of any of Apple’s products.
Apple secretive while competitors release their low cost laptops
Recently, Asus, Hewlett Packard and other computer makers have already released laptops priced lower than $900. These laptops cost less and are ultra thin; they have long battery lives, even around 10 hours, being powered by low voltage INTEL processors.
But, Apple has not yet revealed details. It is not known whether Apple will opt for higher speed or extended battery life. Another question is whether AMD’s processors would be chosen over INTEL’s.
But the company is known to keep details a secret. In the past, Apple has always refrained from competing in the low-cost laptop market since profits are lower in this market segment.