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Advertisement manipulation studied

Fri, 27/07/2007 - 14:20 by MT Bureau

Evanston, Ill. -- U.S. consumer scientists have demonstrated how advertisements can be manipulated to increase the likelihood a certain product is selected by shoppers.

Northwestern University researchers said their finding runs contrary to economic models, which assume choices are based on stable preferences and shouldn't be influenced by the inclusion of inferior options.

More Money-Saving Shopping Tips

Fri, 27/07/2007 - 08:26 by Selena Maranjian
Welcome to another installment of handy money-saving shopping tips! This feature has become a series because every now and then, someone introduces me to a new and interesting shopping resource, and I want to share what I've learned with our readers.

Save Thousands With a New Credit Card

Thu, 19/07/2007 - 09:46 by Selena Maranjian
Thanks to my job as a Fool writer, I receive lots of email. I hear from disgruntled readers and, well, gruntled ones. I also receive lots of press releases, many of them of little interest. But sometimes, word of useful services makes its way through the pile of messages.

What Dad Really Needs

Fri, 15/06/2007 - 09:50 by Dan Caplinger

Forget the necktie -- give Dad something he can really use this year. We're serving up plenty of Foolish ideas to help you out.

We celebrate fathers because they do everything they can to love and protect their families.

Study: How we buy depends on how we think

Wed, 06/06/2007 - 17:16 by MT Bureau

Bloomington, Ind. -- U.S. scientists have found there's a difference in how consumers in individualistic and collective societies think when making purchases.