ITV Ventures - A Truly Elite Network Marketing Program

Home business entrepreneurs today have a tremendous number of network and multi-level marketing programs they can select from. Magazines, newspapers and especially the internet all contain offers from network and multi-level marketing programs, each attempting to draw new recruits.

So when choosing amongst these various business opportunities, what features would be part of an ideal offering?

I believe that there are 5 necessary components to any first class network marketing program.

The program should have a way of satisfying the primary objection of most MLM members; namely, how to keep from having to annoy your friends, family, and other people you know. Most people hate the idea of having to sell to their family and friends as the main source of their sales. The ideal network marketing program should include a method of obtaining leads by which the independent business owner (“IBO”) has made available to him or her a decent number of leads from third parties they have never met.

An elite multi-level marketing program should not involve the IBO in having to purchase, stock and ship any products. The perfect program would allow the IBO to just solicit the orders, without requiring that he be involved in establishing a merchant account; without needing to constantly order from the MLM company sufficient products to meet anticipated orders from customers; and without having to participate in the shipping process. The MLM company itself would handle the product inventory and ship the orders to the customers of the IBO. This approach has the additional benefits of not requiring the IBO to tie up cash flow in product inventory, as well as giving the IBO more time so he can concentrate on recruiting new customers and getting existing customers to reorder products.

Another essential component of an elite network marketing organization is the regular release of new products. This not only helps to maintain the IBO’s interest and enthusiasm for his business, but results in there being a steady expansion in the market for the IBO’s efforts. Every new product results in new customers.

The best MLMs to consider joining are in their launch phase. By joining on or near the 'ground floor’ of the opportunity, the IBO’s chance of being able to build a large downline is increased substantially. The network marketing industry is renowned for people who joined in the launch stage and who, as a result, created a huge network of sponsored IBO’s below them, thereby producing a lucrative source of ongoing residual monies for their efforts. And when the MLM company, while new to network marketing, has been carrying on business in other manners with success for a few years, so much the better.

Finally, the program’s compensation matrix should incorporate what is known as ‘spill’. This aspect of the MLM matrix means that the IBO is the recipient of new downline members below him as the result of the recruitment activities of those IBOs above him. This has the effect of increasing each IBO’s passive earnings, which acts as a catalyst to entice him or her to double their efforts, instead of quitting the program, as frequently occurs in typical multi-level marketing systems.

My advice is that if you are lucky enough to find a multi-level marketing program that has a lead-generating system, handles both product inventory and product shipments on your behalf, has ongoing new product releases, is managed by a profitable company whose MLM marketing system is relatively new, and whose downline system incorporates spill, you should seriously research its offering.

And guess what?

I recently joined a network marketing program that fits the bill perfectly as an elite program.

I run the LifeFormulas website, which offers a blog commenting on my involvement with ITV Ventures.

ITV Ventures is a ground-floor MLM offering its independent business owners hot leads that emanate from nationally broadcast infomercials, with no inventory to carry and featuring an ever expanding line of natural health care products. Feel free to check it out.