MobileMe – A Disappointment By Apple Standards; CEO Concedes

Seemingly unhappy with the recently launched internet service – ‘MobileMe’, of the company, Apple CEO Steve Jobs has shown his disappointment in the whole way the service has turned out to be, in a very open e-mail to the company employees.

In his memo, Jobs has accepted that mistakes were made during the launch of the service.

“It was simply not up to Apple's standards” and that it "clearly needed more time and testing.” he said.

The mail comes in light of the problem ridden launch of the MobileMe internet service of Apple. The launch saw initial downtime, an extended email outage, loss of messages, data corruption etc as some of the problem areas, in addition to the inability to connect the service to sync, delays in sync establishment between MobileMe and the computer, amidst others.

V MobileMe offers e-mail, calendar and iPhone data syncing. However, many customers reported problems in the same on the first day of release itself.

The “launch of MobileMe was not our finest hour,” reads Jobs' e-mail.

Not only has he accepted the lackings of the service he has also announced the transfer of responsibility of the project to Eddy Cue and the whole team is now expected to report to him.

Eddy has until now been heading the iTunes team for quite a few years. Infact in what could more or less be termed as a promotion; Eddy would now be heading Apple’s Internet services in totality. This amounts to all teams of iTunes, the App Store and MobileMe.

The announcement makes him the Vice President, Internet Services and he is expected to report directly to Jobs.

In addition to technical problems jobs conceded that the timing of launch too could have been handled better, maybe by delaying it by a few more months. This would not only have given the company time to test and try but also would have allowed them some time to take care of the loopholes before the customers got the next app.

“It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store,” Jobs wrote. “We all had more than enough to do, and MobileMe could have been delayed without consequence.”

“The MobileMe launch clearly demonstrates that we have more to learn about Internet services. And learn we will,” the memo continues. "The vision of MobileMe is both exciting and ambitious, and we will press on to make it a service we are all proud of by the end of this year.”

It is nice to see when companies accept mistakes and have a positive approach towards amending them, trying to make the most out of the learning process on the whole. With a clear vision and high standards of quality set for themselves to achieve, the company is sure to sail through the mess with flying colors.