Money Matters - Simplified

Curvaceous Blackberry by RIM

Wireless devices can be seen in the hands of every second person; the percentages are being raised everyday. With the wireless industry scaling new heights everyday, the designers of these products are coming out with new, improved and innovative ideas.

The main aim of every wireless company is to hook more and more customers by using beautiful designs and powerful features as bait.

What do you get when you add powerful features with an exceedingly good looking and sonsie body- the answer is the new curvaceous BlackBerry introduced by Research In Motion Limited (RIM), a Canadian wireless device company.

RIM envisions that the smartest, lightest, full-keyboard and new multimedia laden BlackBerry smartphone will conquer the wireless device world, and surpass all other models.

RIM gasconades that their new innovation is small, light and has soft curves, smooth edges, liquid silver finish and chrome highlights. It measures 107mm x 60mm x 15.5mm and weighs approximately 111 grams.

Not only the outer looks have been changed, the new BlackBerry is packed with Herculean features, which can give complex to any other model. With a 2.0 mega pixel camera and 5x digital zoom, the device also has powerful features like built-in flash, self-portrait mirror and full screen viewfinder.

We often have a desire to share the clicked images with near and dear ones, and the new BlackBerry promises a rather QUICK solution to this. One can rapidly share the images via email, MMS, BlackBerry Messenger or Bluetooth. Not only this, the photos can also be set as unique caller IDs or Home Screen image.

Noise cancellation technology to offset background noise, Speaker Independent Voice Recognition (SIVR) for Voice Activated Dialing (VAD), dedicated 'send', 'end', and 'mute' keys, low-distortion speakerphone, Bluetooth (2.0) support for hands-free use with headsets, car kits and Bluetooth peripherals, spelling checker, and powerful new media manager application are other important features that have been incorporated into the new set.

The curvy BlackBerry is not only pleasing to the eyes, it is also very pleasant to the ears, because of the 3.5mm stereo headset jack, supported for Bluetooth stereo audio profile (A2DP/AVRCP), and dedicated volume controls on the side of the headset.

The BlackBerry maps provide detailed descriptions of addresses. Besides all this, the device support polyphonic, mp3, MIDI, and RealTrax ringtunes. It also supports instant messaging with BlackBerry Messenger, Google Talk and Yahoo! Messenger, which are pre-loaded in the set.

Last year, RIM’s BlackBerry Pearl had hit the market shelves, and received rave reviews. The fancied QWERTY keyboard was however amiss in the Pearl. The new model promises to fulfill all the shortcoming of the previous model. It not only enhances the features incorporated in the Pearl, but also power packs the new device with brawny lineaments.

"For those that were eagerly awaiting for a Pearl-like design with a full QWERTY keyboard, this is it," RIM co-Chief Executive Jim Balsillie said in an interview.

With the curvy BlackBerry, RIM quarries the richy rich segment of the population who are eager to pay top dollar for elegant looking smartphones with multimedia competence.

The first BlackBerry was introduced in 1999 and since then, it has become a rage with people. It has now been nicknamed ‘CrackBerry’ because of its omnipresence in the corporate world and the gripping use of its aptitude to swiftly send and receive e-mails.

It is a common sight to see Lawyers, politicians, business executives and other professionals flashing the BlackBerry. But it has yet to infiltrate into the retail consumer market to the same extent.

The main obstacle preventing the BlackBerry to reach the masses is its exorbitant price. Although, it is loaded with numerous features and vaunts of a wireless e-mail capability, it is much more expensive than most mobile phones available in the market today.

“However, that is beginning to change”, Balsillie said, “with some plans for the BlackBerry now offering the device for free or for less than $US100.”

The BlackBerry Curve will be available through wireless carriers across the globe, including AT&T in the US in June 2007. In India, it will reach towards the end of the year.