Yahoo has killed “Livestand”, a tablet magazine, just six months after its debut on the iPad. This decision was announced on Friday as a part of the struggling internet company's latest turnaround effort.
Yahoo Inc. told analysts last month, it would close or combine about 50 services that haven't been performing up to expectations. This house cleaning plan was drawn up by Yahoo's former CEO, Scott Thompson, who lasted at the company for an even shorter period than “Livestand”.
Yahoo interim CEO Ross Levinsohn hasn't said whether the company still plans to dump as many services as Thompson intended. A Friday post on Yahoo's corporate blog said, “When we discontinue products, it will be so that we can focus on opportunities where we lead and where we can create the most meaningful experiences for people using our products, and for our partners, developers and advertisers”.
Yahoo began working on “Livestand” in 2010 after it became clear Apple Inc.'s iPad was going to be popular. But the tablet magazine didn't hit the market until last November, well after a similar iPad application called "Flipboard" had already attracted a large audience.
Nevertheless, Yahoo still had high hopes for “Livestand”. It was hailed as "sort of a re-imagining of what Yahoo can be," by Blake Irving, the company's chief product officer at the time of the tablet magazine's release. Irving left Yahoo last month after Thompson lay off about 2,000 workers and reshuffled management.
“Livestand” featured software that could be customized to pull content from Yahoo's own website, and other digital publishers to cater to each user's tastes.
That was the same idea pioneered by “Flipboard”, which was available shortly after the iPad's April 2010 debut. “Flipboard” became so popular that Apple named it as its "app of the year" for 2010.