Southwest appoints AirTran Holdings' ex-member to board

SouthWest, which took over AirTran Airways in a deal completed in May this year, announced that Biggins was appointed on Aug. 17.

Currently, Biggins is a managing director in the Atlanta office of Diversified Search, LLC which is a privately-held executive and board search that assists companies build effective leadership teams.

Prior to this, Biggins was senior partner and head of diversity practice at Heidrick & Struggles in Atlanta.

Gary Kelly, chairman of the board, president, and CEO for Southwest Airlines, said, "We are honored to have Veronica join the Board, and we know that she will be a great addition to the comprehensive Leadership that currently sits on the Southwest Board of Directors.

“Her ties to the Atlanta community and her previous experience as a member of the Board of Directors for AirTran Holdings, Inc., will be a tremendous asset to our Team. Her background and experience in human resources, recruitment, and diversity also will serve us well.”

Separately, it is being reported that Southwest Airlines plans to launch a new service on Feb. 12, 2012 which will bring down fares and add flexibility for its customers.