Money Matters - Simplified

Winery labels drink for political parties

Rochester, Ill. -- An Illinois winery owner said he is attempting to use politically named wine to predict the outcome of the upcoming midterm elections.

Loren Shanle, owner of Walnut Street Winery in Rochester, said he is selling the same wine with two different labels, GOP and DEM, respectively featuring a cartoon elephant or donkey, The Springfield State Journal-Register reported Wednesday.
He said GOP has a double meaning of "grapes only party" while DEM also stands for "delicious every moment."

Shanle said the wine is a pink grapefruit blush with "natural fruit flavors, distinct aromas and grape characters, enhanced with a tangy blast of natural pink grapefruit."

"Our sales for GOP," he said, "are a little more than DEM."

Copyright 2010 United Press International, Inc. (UPI).

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