Dylan Ribkoff, 24, of Montreal, said he was using an airplane bathroom in June 2009 when he caught a glimpse of his own underpants, The (Montreal) Gazette reported Tuesday.
"Why are men's underwear always white, gray or black and boring?" Ribkoff, nephew of designer Joseph Ribkoff, said. "So I decided I wanted to create a high-end men's underwear line that was really unique and interesting."
Ribkoff said his products are made from a cotton spandex blend for maximum comfort.
"Our undies are bold, fun and fashionable," he said. "We carry a variety of colors in the collection that really pop: pink, purple, sea green, ocean blue, not to mention the classics, black, gray and white, but with a twist, of course."
He said the underwear sells for $18 to $24 or $47 for a pack of three.
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