The site went online Monday ahead of the Aug. 16 Chinese Valentine's Day, or Qixi Festival, China Daily reported.
"Qixi Festival is approaching," the site says. "Lovers, could you please not show off your happiness? There are single people. Could you please be considerate to them?"
An organizer told China Daily that she is tired of hearing about the festival, so she asked Web users to protest.
Some expressed anger over lovers and proposed ways to split up couples such as walking between hand-holding couples in the streets.
"I don't think people will put what they said into practice and having fun by discussing this topic is enough," the unnamed organizer told the Shanghai Morning Post.
The organizer is not single and started the campaign for fun, China Daily said.
But the movement caught on because the festival has become increasingly commercial, with public displays of affection putting pressure on singles, said Leng Li, an expert at a marriage consulting firm in Shanghai.
Leng discouraged people from taking action to interfere with relationships.
The festival, which falls on the seventh day of the seventh lunar month, grew out of a story about the seventh daughter of the Emperor of heaven and her lover, who were separated by the girl's father. The lovers were able to meet only once a year on Chinese Valentine's Day.
Copyright 2010 United Press International, Inc. (UPI).
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