Bidding for sex.com starts at $1 million

Richard Maltz of auction house David R. Maltz & Co. Inc. said the company is hoping to attract a lot of interest in sex.com, which is currently owned by New Jersey lender DOM Partners, the New York Daily News reported Thursday.

"It's one of those things you never know until the day of," Maltz said of the number of bidders. "We're hopeful we'll have a lot, but we also know not that many will have the ability to write a check for whatever it will sell for."

DOM Partners took ownership of the domain after pornography site operator Escom, which purchased sex.com for a reported $14 million in 2006, defaulted on a loan.

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