Obama is expected to talk about fighting childhood obesity in the public service announcements as part of her nationwide effort to help kids lead healthier and longer lives.
The PSAs featuring the first lady will begin airing in the coming weeks across NBCU platforms, the company said Tuesday. The spots will kick off her national "Let's Move" campaign to combat childhood obesity.
"We are honored that the first lady has chosen 'The More You Know' to spread such a critical message about health for today's children," Susan Haspel -- co-creator and executive producer of "The More You Know" and vice president of corporate community affairs at NBC Universal -- said in a statement. "This is an important call to action, and these PSAs will be influential and effective in mobilizing families to get healthy."
Copyright 2010 United Press International,