Also starring in the public service announcement for The Advertising Council and American Red Cross are Jake Gyllenhaal and Tim McGraw, organizers said.
In the television PSA, the celebrities encourage Americans to support relief efforts for Haitians impacted by the earthquake by donating to the American Red Cross. Viewers are directed to visit www.redcross.org, call 1-800-HELP-NOW or text "HAITI" to 9-0-9-9-9 and $10 will be given automatically to the American Red Cross.
A Spanish-language TV spot, featuring actress Eva Longoria, will also be available to the media next week. Per the Ad Council's model, the PSAs will air in advertising time that will be donated by the media.
"Since last week's devastating earthquake, we have seen an outpouring of generosity from Americans, who have given their money, their time and their talent to help the victims in Haiti recover," Peggy Conlon, president and chief executive officer of the Ad Council, said in a statement. "We are so grateful to the many celebrities who immediately agreed to lend their support and voice to this PSA, and we thank the CAA Foundation for their help. We will continue to do what we can to support the Red Cross and others who are helping the victims rebuild their lives during this long-term relief effort."
Copyright 2010 by United Press International.