Talks of a purchase that have simmered for several years became more deliberate two months ago, The New York Times reported Friday.
A price of more than $500 million has been discussed. Yelp expects revenues of about $30 million for 2009, its fifth year in business, a source said.
The revenue stream comes from advertising that appears alongside search results or next to profiles of a business competitor, the Times said.
Two former PayPal employees Jeremy Stoppelman and Russel Simmons founded Yelp, which would give inroads to Google in a pursuit of local advertising revenue.
Copyright 2009 by United Press International.
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