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Barnes & Noble launches e-reader, Nook

Thu, 10/22/2009 - 01:55 by surajdogra

New York, N.J. -- U.S. book retailer Barnes & Noble unveiled its electronic reader in New York, a $259 rival to Kindle 2 called the Nook.

The Nook holds about 1,500 books and includes a slot for a MicroSD card that can bump storage capacity to 16 gigabytes, a system that allows a reader to store 17,000 titles, PC World reported Wednesday.

The electronic reader supports PDF, FictionWise and ePub formats, but is banking on ePub as "the most portable format," Barnes & Noble.com President William Lynch said.

"Our customers want any book, anytime, anyplace," he said.
For Nook owners lending books on a time-limited basis is a possibility. "Friends can do what they have always done, which is lend each their books," Lynch said.

Copyright 2009 by United Press International.

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